GRC!!

Imagining Transnational Pleasure: Foreign Soaps, Malay women and the Modern world

Women and Soap operas are universally connected. Foreign soaps significantly create a new phenomenon and become one of the ‘must watch’ television programme in the afternoon or during prime time in Malaysia. At the same time, the association of Malay women and foreign soaps become a national tension and patriarchal-hegemonic discourse, in term of absorption and appropriation of foreign cultural value in the Malay’s socio-historic-specific activity environment. Thus, this research will argue how foreign soaps construct imagining transnational pleasure and the sense of ‘modern world’ to the Malay women. In order to seek the pattern of imagining construction process, this research will use media reception-ethnographic studies in the selective rural and urban setting in Malaysia.